At first I thought it was just a clever name for some abnormally-bright pants, but nope, these Naked & Famous Glow In The Dark Jeans ($TBA) really do glow in the dark, thanks to a phosphorescent coating that's applied to the Japanese-sourced raw denim. In addition, the coating will fade in certain areas based on your natural wear pattern, so they'll only get cooler with age. Just charge them up in the light and prepare to be noticed.
